Abbot Pennings HS 1989
2018 Academic Division: Business
John Schneider enters his ninth season as General Manager and Executive Vice President of the Seattle Seahawks, beginning his 26th season working in the professional ranks.
During his first eight years in this leadership role, the Seahawks advanced to the Divisional Playoffs or better six times. He has constructed a team that appeared in back-to-back Super Bowls and won Super Bowl XLVIII, the first NFL title in franchise history. The 2013 championship was won with the youngest 53-man roster to ever win a Super Bowl. He was named Sports Illustrated’s Executive of the Year for 2012 after the Seahawks made the playoffs, just missing playing for the NFC Championship.
John serves as the chair of the College Relations Committee, and is on the GM Advisory Committee and the CEC Working Group with the NFL. He is also a member of National Football Scouting, Inc.’s board of directors.
Before joining the Seahawks for the second time, John was in the front office with the Green Bay Packers, the Washington Redskins, the Seahawks,
and the Kansas City Chiefs. His start in the NFL began with the Green Bay Packers when he was an intern during the summer of 1992 under then- Executive Vice President/General Manager Ron Wolf. During his first stint with the Packers, John won his first Super Bowl XXXI in New Orleans.
In 2012, John and his wife Traci launched “Ben’s Fund” in partnership with Families for Effective Autism Treatment (FEAT) of Washington. Named after their oldest son, “Ben’s Fund” provides grants to families to help cover costs associated with medical bills, therapies and numerous other aspects of supporting a child(ren) on the autism spectrum. With the support of team and community, they have partnered to raise more than $3.5 million for “Ben’s Fund” in seven years.
John earned a degree in history and studied education at the University of St. Thomas in Minnesota, playing football for one year before a shoulder injury cut short his career. At APHS, John finished as one of the school’s all-time leading rushers. He and Traci have two sons, Ben, 16, and Jack, 14.